Advertising Self-Regulatory Board Proceedings

The Advertising Self-Regulatory Board (RÖK) is an independent body set up by the advertising industry itself, which assesses advertisements against the industry’s ethical rules. We prepare your applications to RÖK against competitors’ advertisements and conduct your defence when applications are made against your advertisements.

What is the Advertising Self-Regulatory Board?

The Advertising Self-Regulatory Board is a self-regulatory body established with the participation of advertisers, agencies and media organisations. It assesses advertisements under its Advertising Practice Principles, which are based on the International Chamber of Commerce’s advertising code.

RÖK is not a public authority and does not impose administrative fines. Its decisions require the advertisement to be changed or withdrawn, and the media organisations that are members of RÖK comply with them. In advertising disputes between competitors, it can produce a faster result than the Advertising Board.

Scope

• Handling Advertising Self-Regulatory Board proceedings
• Preparing applications against competitors’ advertisements
• Preparing defences to applications made against your advertisements
• Setting strategy on the choice between RÖK and the Advertising Board

How We Work

1. Assessing the disputed advertisement and its position under the Advertising Practice Principles
2. Choosing the route: RÖK, the Advertising Board or both
3. Preparing the application or the defence with supporting documents
4. Following the process and planning the steps after the decision