Advertising Law Training

Most advertising law breaches stem from mistakes that could have been spotted at the first stage of the campaign idea. We give your marketing, communications and digital teams practical training on advertising claims, influencer collaborations, discount campaigns, prize draws and commercial messages, using examples from your own campaigns.

What does advertising law regulate?

Advertising law requires commercial advertising to be truthful, honest and not misleading, to be clearly recognisable as advertising, to make claims that can be substantiated, and for comparative advertising to meet certain conditions. The core rules are in Law No. 6502 on Consumer Protection and the Regulation on Commercial Advertising and Unfair Commercial Practices; certain sectors, such as food, cosmetics, health and finance, also have special rules.

Discount sales, prize draws and commercial electronic messages are subject to separate rules as well. Breaches can lead to suspension, correction and administrative fines imposed by the Advertising Board.

Scope

• Advertising law training
• Separate content for marketing, communications, digital and e-commerce teams
• Training on the advertising rules specific to the company’s sector
• Preparing pre-campaign checklists

How We Work

1. Reviewing the company’s sector, campaign practice and past advertisements
2. Identifying the teams to be trained and the priority topics
3. Preparing the content with examples from Advertising Board decisions and the company’s own campaigns
4. Delivering training built around questions and answers
5. Delivering the training presentation and a pre-campaign checklist