Promotional Campaigns

Promotional campaigns offer an additional benefit with goods or services to increase sales or customer loyalty: free gifts, “buy one get one free”, second-item discounts, points and loyalty programmes, discount coupons and free shipping. These campaigns are subject to commercial advertising and unfair commercial practice rules.

Core Rules

• Clear terms: The campaign period, products covered, conditions and limitations must be announced clearly.
• Stock information: If stock is limited, this must be stated; otherwise early termination is misleading.
• No hidden key terms: Key terms appearing only in small-print footnotes or on a separate page may be misleading.
• “Free” and “gift” claims: A product whose cost is built into another product’s price or that requires extra payment may not be presented as free.
• Discount rules: If a discount is advertised, the discount advertising rules and the thirty-day lowest price rule also apply.

Points and Loyalty Programmes

In points and loyalty programmes, the conditions for earning and using points, their validity and rules on changing or ending the programme must be notified to members in advance and clearly. Cancelling accumulated points without notice may lead to consumer complaints and unfair term assessments. Data collected through the programme is subject to the KVKK and commercial electronic message rules.

Difference from Prize Draws

Campaigns in which every participant who meets the conditions definitely receives the benefit are promotions. Campaigns where the winner is determined by chance are prize draws and require National Lottery Administration permission. Which category a campaign falls into directly determines whether a permit is needed.